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SummerSlam Is Staying In New York

After rumors of heading back to Staples Center in Los Angeles next year, the WWE has revealed that SummerSlam is headed back to Brooklyn until 2017.

In a press release sent out today, the company announced that not only is the event itself coming back, but this year's full three-day event—including NXT TakeOver and RAW—is going to be a thing for the next two years, all at the Barclays Center.

New York City mayor Bill de Blasio comments on the announcement:

"We are thrilled to build on the success of the 2015 SummerSlam and welcome WWE back to Brooklyn in 2016 and 2017. Big events like SummerSlam help cement New York City's appeal as a dynamic, high-energy destination. We're thankful for WWE's commitment to Brooklyn, and look forward to a long partnership that benefits the City."

Our quick take: if anything at all, making SummerSlam weekend just as big, if not bigger than WrestleMania weekend—especially by giving it an iconic home in New York, WWE's original territory—is a huge marketing coup for the company. Even if the events themselves end up being duds, it's proof that the company can make things better and larger-than-life if they just put their mind to it. Why shouldn't Survivor Series or the Royal Rumble, the other two Big Four events, get this kind of treatment, too? If the company wants to go all-out, it's going to need to do the same thing to events casual fans love.

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